Clik here to view.
Where People Get Their Mobile Phones
Written with Diane Loviglio. Middle class Brazilians get their phones from multiple sources: Personal Networks Stores Black Market Surprisingly, stores were not the number one way these people got...
View ArticleClik here to view.
Phone Usage in Brazil
Written with Cori Schauer. This is the 4th post in our 5-part series on the field research in Brazil. Read the introductory post, the post about money strategies in Brazil and the post on where people...
View ArticleClik here to view.
Writing Surveys That Work
Rebecca Weiss, one of our metric team members and and a PhD candidate at Stanford, gave a fantastic talk about how to write surveys. Writing surveys seems simple because of all the free online tools...
View ArticleClik here to view.
Save For Later
Firefox and “save for later” All browsers support two functions: searching and revisiting. My research questions whether constructs like bookmarks really are the right model to support revisiting. I...
View ArticleClik here to view.
Results of Behavioral Segmentation Study
Results from the survey instrument of the first part of Project Meta are now available. This post will outline the ABCs of social science research and how Test Pilot fits in, the goals and importance...
View ArticleClik here to view.
Capturing the Climb: How FirefoxOS Supports Emerging Market Mobile Behaviors
Written with Diane Loviglio. This is the last in the 5-part series on the field research in Brazil. Read the introductory post, the post about money strategies in Brazil, the post on where people get...
View ArticleClik here to view.
Distributed Qualitative Analysis for the Firefox Behavioral Segmentation Study
The Mozilla User Research team has begun a large-scale, behavioral segmentation of Firefox users. The goal of the project is to identify Firefox user types in order to understand their behaviors,...
View ArticleHighlights from Cyd Harrell talk at BayCHI
Cyd Harrell, formerly VP of Research for Bolt|Peters, gave a great talk on Fearless Mobile Research at January’s BayCHI monthly meeting. For those of us in the San Francisco Bay Area, BayCHI is a...
View ArticleClik here to view.
Case Study: The Edit Icon on Firefox OS
When Designer Experience is Trumped by In Market User Validation Testing. With our extremely short time frame on design for v.1.0, we had a good idea what metaphors needed to be covered in the action...
View ArticleClik here to view.
Welcome Gemma Petrie, User Experience Researcher!
Gemma is a User Experience Researcher. She is based out of Chicago. She has a background in nonprofit development, a BA in Philosophy from Reed College, and an MLIS from the University of Illinois....
View ArticleClik here to view.
How do they get all those apps?
When people think about “app stores” they tend to think about buying apps and browsing for apps, maybe even reviewing apps and rating apps. There’s an important step before any of that stuff can happen...
View ArticleClik here to view.
Firefox and Emerging Trends: UX Research in Southeast Asia
A Mozilla contributor in Bitung, Indonesia. Photo by Viking Karwur, Mozilla Indonesia Community Manager Every good UX researcher has the ability to become totally engrossed in even the smallest...
View ArticleClik here to view.
Mobile Research in Hungary: Five Highlights from the Field
Danube River looking towards the Buda side of Budapest In May, the Mozilla User Experience Research Team visited two Central European countries where Firefox OS will launch, Poland and Hungary. The...
View ArticleClik here to view.
Firefox OS Field Research in Colombia
(Dominik Strohmeier and Stella Zubeck contributed to this post) On August 1st, the first wave of Firefox OS phones were released in Colombia and Venezuela. With the support of the Mozilla community,...
View ArticleClik here to view.
Firefox User Types in North America
Firefox on a participant’s laptop Starting in October 2012 and finishing in February of 2013, the User Experience Research team conducted the largest project in its history: a large-scale user...
View ArticleClik here to view.
Things to know about Colombia: Internet and mobile market fact sheets
August 1st marks the launch date of Firefox OS devices in Colombia and Venezuela. The User Research team went to Colombia to meet some of our first users and learn about how they experience these new...
View ArticleClik here to view.
Firefox Research in Thailand: Five Observations from the Field
Bangkok, Thailand In August and September, the Mozilla User Experience Research Team visited Thailand and Indonesia to conduct Firefox qualitative research. The goal of this research project was to...
View ArticleClik here to view.
The Internet and Browsing in Indonesia: Five Findings from the Field
Central Jakarta (on a Saturday morning without traffic) There are lots of superlatives about Indonesia, the largest population in Oceania, the country with the largest Muslim population, the country...
View ArticleClik here to view.
Poland & Hungary Series #1: Understanding how people use their mobile phones
Co-written with Lindsay Kenzig, Mozilla User Researcher Two short years after proposing a first idea of a Firefox OS and much hard work, Mozilla launched the first Firefox OS phones in Europe and Latin...
View ArticleClik here to view.
Poland & Hungary Series #2: The Phone is in My Life, not My Life is in the Phone
Co-written with Dominik Strohmeier This past spring, we interviewed 17 feature phone or newbie smart phone users in Poland and Hungary (prior to launch). Most of these users had been exposed to smart...
View Article
